Why Chinatown? Why Now? 




Powerful gentrifying forces are changing the landscape of New York City’s Chinatown. Those most impacted by these changes often do not have a platform to voice their concerns. The W.O.W. Project is working to amplify these community voices and build intergenerational bridges of understanding for Chinatown’s future.  To support this mission, please contribute to W.O.W's first-ever fundraising campaign.



Wing on Wo & Co. (W.O.W) is the oldest operating store in Chinatown. We have witnessed the effects of our neighborhood’s changes over the past century but more acutely in the past year. After facing a turning point in the survival of our 92-year-old business, we decided to take this opportunity to innovate with the old and share our family legacy and the rich history of our neighborhood through our new socially mission driven business model.


Born from a five-generation owned family business in the heart of Chinatown, The W.O.W. Project is a women-founded and led initiative that envisions the future of NYC’s Chinatown as one that is shaped by and for its community. In our first year, we have brought together business owners, activists, artists, & labor organizers who root themselves in our neighborhood’s history and legacy to build intergenerational bridges of understanding for Chinatown’s future. The W.O.W Project’s driving mission is to broaden the scope of who shapes the future of Chinatown through culture & arts in a time of rapid change.


Want to learn more about what we've been up to in our first year of existence? Visit our public programs page here. 


Public Programs

Our public programs are the backbone of everything that we do. In our first year, we hosted 13 public programs engaging an audience of over 500. Since our inaugural panel discussion on the neighborhood’s next generation of business owners and the gentrification of Chinatown, The W.O.W Project has held a crate-wood design challenge where artists made skateboards, desks, and public benches from old shipping crates, and established the 店面 artist residency around oral histories during the Lunar New Year. In 2018, we’re hoping to build on these monthly  programs and continue to develop and sustain long-term community engagement to help shape the future of our multi-generational community.

W.O.W Project Internship Program

As a community, we have a responsibility to educate and empower the younger generation. W.O.W is committed to empowering the next generation with a toolkit of leadership, organizational and community organizing skills in order to revive and protect Chinatown’s creative culture and rich history. The W.O.W internship provides a unique opportunity for high school and college students to get involved in grassroots community organizing first hand. So far we have had four young Asian American women interning with us working on a wide range of projects such as, spearheading the W.O.W Weekly blog, managing a transcription team of 10 volunteers for our W.O.W Oral History Collection, producing the W.O.W Fundraising Campaign video, and designing a W.O.W public program. This year, we plan to enrich our internship program by bringing in experts from different fields to lead workshops and skill building sessions every semester to broaden our interns’ skillsets.

店面 Artist Residency

Last year, The WO.W Project teamed up with China Residencies to award one artist with a stipend and a 3-month residency to create a new, exciting and festive Lunar New Year window display for the year of the rooster.

This year, we are extending the residency to six months -- twice its original length, providing access to Wing On Wo & Co's basement studio space equipped with silkscreen facilities, and project support from China Residencies and The W.O.W Project. We are passionate about providing space to support generative collaborations between artists and our community. This year, we will not only be including an opening reception and artist talk for the artist-in-residence, but also one-on-one critiques with leading Asian American curators throughout the Residency.

Resist, Recycle, Regenerate 反对、回收、再生 Papermaking Project


Resist, Recycle, Regenerate is a brand spankin’ new project we’re launching this fall. It will consist of a series of writing, history, political activism, and papermaking workshops teaching girls to address the future of Chinatown’s immigrant populations by recycling the discarded Chinese New Year fireworks into hand-printed zines. The project reflects how our collective histories are deeply shaped by exclusionary immigration policies of the past and present.

If you would like to make a recurring donation and become a friend of The W.O.W Project:


NOTE: All donations made to The W.O.W Project are tax deductible.

 Donate $100 + and you will receive a custom hand-printed W.O.W Project tote bag!

Donate $100 + and you will receive a custom hand-printed W.O.W Project tote bag!




The W.O.W Project is fiscally sponsored by China Residencies, a non-profit that is passionate about creating opportunities for artists to bring a broader cultural understanding in their work and communities. Read more about The W.O.W Project and China Residencies partnership here

You can also donate by mailing or dropping off a check at the shop on 26 Mott St. Please write your check out to: 


China Residencies
c/o Wing on Wo & Co. 

26 Mott St. New York, NY 10013